An Experience Design Firm

Luxe Wix® partners with organizational leaders, brands, and event professionals to intentionally shape how people experience the places, programs, products, and moments they create.

Our work spans retail and shopping experiences, strategic product partnerships, live activations, and executive advisory. Across each division, we begin with the experience people should have—not a predetermined product or solution.

We help clarify what the experience should communicate, identify where gaps exist, and determine what should be preserved, improved, or intentionally redesigned.

What We Help You Do

  • PRESERVE WHAT WORKS

    Protect the elements people already value, trust, and recognize.

  • IMPROVE WHAT MATTERS

    Strengthen the interactions, details, and touchpoints that shape the overall experience.

  • INTENTIONALLY REDESIGN

    Rework what no longer supports the experience you want people to have.

Our Divisions

  • RETAIL & SHOPPING EXPERIENCES

    A curated retail experience that makes discovering and choosing fragrance personal, intuitive, and enjoyable.

    Shop Luxe Wix 

  • STRATEGIC PRODUCT PARTNERSHIPS

    Custom product solutions that translate an organization’s identity, message, or initiative into a meaningful tangible experience.

    Explore Partnerships 

  • SIGNATURE EXPERIENCES

    Thoughtfully designed sensory experiences and activations for conferences, corporate events, customer programs, teams, and community gatherings.

    Explore Signature Experiences 

  • EXECUTIVE ADVISORY

    Strategic guidance that helps leaders assess and intentionally strengthen employee, customer, and stakeholder experiences.

    Explore Executive Advisory 

Built on Experience

The work of Luxe Wix® is grounded in more than two decades of leadership within Fortune 500 and Fortune Global 500 organizations, spanning quality, engineering, program management, and operations.

That experience shaped a disciplined approach to understanding how systems, decisions, and everyday interactions influence what people experience.

Founder H. Pugh is a Lean Six Sigma Black Belt and ASQ Certified Quality Engineer who brings strategic thinking, operational rigor, and creative direction to the firm—giving every engagement a foundation of clarity, consistency, and intention.

Certifications & Affiliations

Start With the Experience

Whether you are shaping an organization, developing a strategic product partnership, planning a signature experience, or reconsidering a critical touchpoint, we begin with the experience you want people to have.

Tell us what you’re trying to create.

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